5 Adverts .....

1) Chanel Rouge Allure perfume advert.



Phallic symbols: The lipstick is a phallic symbol (form) , emphasized further through the way it ejects up and down.
Theorists:
Laura Mulvey: female is naked, whilst the man is fully dressed, so she is subject to the male gaze. Lots of panning shots of her body.
Anthony Cortese female is presented as the 'perfect provocateur' "good looks, sexual seductiveness, and perfections" "long legged"
extra:
Man is fully dressed - in control
Pouting lips - seductive.

2) Paris Hilton ad..



Phallic symbols: The bottle that she pours over her self is a phallic symbol..
bubble bath around her..
Theorists:
Laura Mulvey: female is naked, whilst the man is fully dressed, so she is subject to the male gaze. Lots of panning shots of her body.
Anthony Cortese female is presented as the 'perfect provocateur'

3) Christina A. perfume ad..

Phallic symbols: Perfume bottle
Theorists:
Anthony Cortese female is presented as the 'perfect provocateur'

4) Vintage 70's Commercial--Folger's/Mrs. Olsen

Theorists:
Gunter: men more likely to provide voice over
Scheibe: women more concerned with cleanliness family and pleasing others


5) Vintage 70's Commercial--Wisk Detergent

Theorists:
Gunter: men more likely to provide voice over

Scheibe: women more concerned with cleanliness family and pleasing others