More about his career...

Wallace became Mirror editor in June 2004. Previously deputy editor of the Sunday Mirror, he could hardly have taken over at a more difficult time, replacing Piers Morgan who was sacked over the paper's fake Iraqi abuse photo scandal.

In his only interview since becoming editor, Wallace said he had taken the paper down a "more magazine-style road" skewed towards over-35 women.

"We need to get used to the idea that today's newspapers aren't necessarily about 'news'," he told Campaign.

He said his readers were ....

"the backbone of the country ... They're not groovy, they're not checking out gawker.com or updating their blogs. They're too busy holding down jobs, bringing up families, actually living in the real world."

Richard Wallace.

Who is he? ..

Richard Wallace is the current editor of British newspaper the Daily Mirror.

Wallace was appointed editor in 2004 on the dismissal of well-known editor Piers Morgan for publishing false images of British soldiers in Iraq.

Rated number 30 in the Guardian’s list of the 100 most influential people in the Media.

He is 46 years of age.

Is in the publishing industry.

In May 2007 the recorded circulation of the Daily Mirror stood at 1,554,610

Wallace has moved up 17 places as in 2006 he was ranked as 47 in the Guardian table.